Doing Business in India

The fact that India is a developing country, diverse and tremendous in size, intensifies the economic potential of cooperating with Indian firms.

Thanks to its tremendous economic growth, India has incredible commercial potential as an exporter and importer of goods, services and knowledge. Moreover, the needs of the Indian market are becoming greater and more urgent. These growing needs are reflected in all areas: infrastructure, construction, agriculture, heavy industry and high-tech, services and more.

Alongside its great potential, there is also some uncertainty in doing business in India. First, many players are active in each and every market or industry and second, the cultural differences between Israel and India may confuse, mislead and intimidate. Also, in the ocean of business possibilities available in India, it may be difficult to know where to look, how to start and finish. 

That is why partnering with Indian and Israeli businessmen, who are familiar with the Indian economy, culture and government is a game changer. By connecting with experienced and knowledgeable professionals, Israeli and Indian firms can build the solid bridge on their journey to the creation of joint ventures.

Indian firms are open-minded and therefore are interested in creating joint ventures. However, it is important to remember that they view joint ventures as committing and long-lasting agreements similar in their importance only to marriage. That's why it wouldn't come as a surprise that before an agreement is signed, much time and energy is devoted to mutual exploration. Israeli firms, which are interested in doing business in India, must invest a certain portion of the project's budget in "courtship" which includes visiting India, inviting Indian representative to Israel and so forth. This process requires sensitivity and understanding of the cultural gaps and is done best when accompanied with guidance on the Indian behavioral norms. Mistakes stemming from misunderstandings may lead to disappointment on the Indian side, and might cause the termination of the relationship. It is Important to remember this process often takes a relatively long time and requires a lot of patience from the Israeli firm.

India is a huge and diverse sub-continent; hence the business environment in Mumbai (Bombay) is not necessarily similar in Chennai, New Delhi or Bangalore. It is also important to remember that political and business relationships in India are crucial to the execution and realization of business plans. Oshman Consulting and Business Development led by Benjamin (Benny) Oshman provide solutions to all of these challenges.